TikTok - CRP program

Info

The Creator Rewards Program brand identity is a complete visual system designed to represent the program consistently across every surface creators encounter. It centers on a coin-and-star logo—the coin for the monetary reward, the star for the creativity it recognizes—supported by a flexible set of treatments, sizing rules, and usage guidelines that keep the mark clear and recognizable everywhere from small in-app labels to large promotional assets.

Every part of the system serves the program's core goal: rebuilding creator trust and driving enrollment into a model that rewards quality over quantity. The logo communicates the program's value proposition—creative work gets rewarded—in a single mark, while the cohesive, polished system signals a serious, long-term initiative worth investing in. Together, they support stronger recognition, activation, and sustained participation across the creator journey.